Last updated: 1/2012

marketing materials that cause customers to come back time and time again ...

Dear Mortgage Professional,
What I¡¯m about to reveal could cause your profits to literally explode within the next 30 days.

Imagine if you could make one slight modification to your website that would almost instantly increase your prospect inquiries, online traffic and even search engine ranking.

Or, what if you could mail your mortgage marketing letter and ¨C within days ¨C get so many responses that you were able to choose which qualified clients you wanted to work with?

Right now, results such as these might seem unlikely, but I promise your beliefs will change by the time you finish reading this letter.

That¡¯s because hidden secrets such as these are easy to incorporate and, best of all, including them in your mortgage marketing materials requires little or no money. Yes, many of these proven business-building strategies will cost you nothing ¡­ they are absolutely FREE!

In fact, I¡¯ll even let you in on a bonus secret right now. If you only take away one concept from this letter, I urge you to make it this:

You already have the ability to generate huge responses from ¨C all you need is a little guidance.
Armed with the right knowledge and step-by-step instructions, you can write successful mortgage marketing materials that will have customers coming back to you time and time again!

When you put to work the secrets I share in my new e-book, Do-It-Yourself Mortgage Marketing Made Easy: How to Profitably Promote Your Mortgage Services Using Simple Writing ¡­ Even on a Limited Budget!, you will start seeing results fast.

Time-Tested Strategies Guaranteed to Make Your Sales Soar
Here is a small sample of what you¡¯ll find inside Do-It-Yourself Mortgage Marketing Made Easy:

Forget this ¡°must-have¡± in your mortgage marketing materials and you¡¯ll never receive any responses from prospects. (Page 7)

Discover the 1 word that is guaranteed to turn prospects into clients, regardless of the type of marketing literature you use it in. (Page 8)

Transform your prospects from critics to believers in seconds using this technique that is too often forgotten. (Page 9)

Double the response rates on your mortgage marketing letters in half the time by simply including this offer. (Page 12)

Learn the 7 steps you must follow to make your news release attractive to the media. One of these steps was recently responsible for placing my news release in 3 of the top 5 positions on Google. (Page 15)

Build instant trust with prospects by merely adding this section to your website. The solution is so simple, it may surprise you. (Page 23)

Uncover 10 incredibly powerful ways you can use writing to promote your mortgage business without spending a penny. (Page 24)

Need a way to build trust with your prospects? Here are 6 of the best methods to boost believability without a face-to-face conversation. (Page 27)

Find out what writing technique is responsible for generating an estimated $1 billion in sales for one company. (Page 28)

Uncover 7 profit-building opportunities you¡¯re losing if you don¡¯t have a newsletter. (Page 32)

Ever wondered why people make purchases? I¡¯ll give you 26 emotion-driven reasons that you can use to target customers in all types of mortgage marketing materials. (Page 36)

Find out what a toddler can teach you about writing effective mortgage marketing literature. (Page 38)

Make this easy addition and prospects will never throw away your brochure again. (Page 43)
Click to order Do-It-Yourself Mortgage Marketing Made Easy today!

Many of the proven techniques you¡¯ll find in the Do-It-Yourself Mortgage Marketing Made Easy e-book are the same ones I use every day with clients to attract attention from prospects and drive profits ¡­

¡°You are the only writer in whom I have complete confidence when it comes to direct marketing materials and direct response news releases ¡­ It¡¯s unusual to find a professional who can convert raw ideas into a powerful message that seizes attention and generates the desired response. But Tom, you have that rare skill.¡±

Trey Ryder, President
Trey Ryder LLC (www.treyryder.com)
Payson, AZ

¡°We are so pleased with the outcomes we get from the brilliant, right-sized copy from Tom Trush. Our demanding clients need straight-to-the-point, well-crafted content. Tom delivers each time for us. His unique ability to harvest our ideas and transform them into powerful and captivating marketing messages is second-to-none. We cannot begin to thank him for his outstanding work.¡±

Joey Borane, Director of Marketing
Design44 (www.design44.com)
Scottsdale, AZ

The Truth About Your Competition ¡­
The Internet has changed the way people apply for home loans. Lenders are using advertisements to promise rock-bottom rates and low monthly payments on thousands of websites. Your competition is no longer only in your neighborhood ¨C it¡¯s now worldwide!

That¡¯s why it¡¯s essential you have mortgage marketing materials that are customized to the strengths of your lending company.

Do-It-Yourself Mortgage Marketing Made Easy will explain in easy-to-understand language the proven steps you must take to ¡­
Capture your prospects¡¯ attention,
Establish your credibility, and
Encourage reader responses.
"I have been in business for two years and, as growth moves forward, needed a strong and captivating message to a specific market. Tom has come through for me with a powerful marketing tool designed especially for my business clientele. I cannot begin to thank him for his ability to capture business ideas and turn them into marketing magnets."

Diane L. Feist, Owner
V2K Window D¨¦cor & More (www.dianefeist.v2k.com)
Phoenix, AZ

By this time, you¡¯ve likely already put a price tag on how much you¡¯re willing to pay for the 103 money-making tips found in Do-It-Yourself Mortgage Marketing Made Easy. You may have even wondered right from the start. Am I right?

Well, I¡¯ll make this easy for you ¡­

Invest today and you can have the Do-It-Yourself Mortgage Marketing Made Easy e-book for the ridiculously low price of only $29.

But you must order right now.

Keep in mind, at such a low price, waiting to order this time-tested e-book jam-packed with ideas for improving your writing will allow hundreds of other lenders to get this priceless information first.

Why take a chance?

The sooner you learn these tips, the faster you¡¯ll begin attracting the clients you want and the profits you ¨C up until this point ¨C have only dreamed of.
Act immediately and you¡¯ll receive the following bonuses...
EXCLUSIVE BONUS #1: When you order today, you¡¯ll receive a sample news release you can easily use to promote your mortgage services and generate free publicity from the media. Usually, this writing service costs my clients a minimum of $330 ¨C and that¡¯s just for a basic, one-page news release. All you¡¯ll have to do is fine-tune the content to fit your company and you¡¯re professionally written news release is ready for distribution.

EXCLUSIVE BONUS #2: In addition to the news release, you¡¯ll also receive a one-page mortgage marketing letter that¡¯s ready for mailing right now. Simply change the company name on the sample, add your offer and insert your name. In just a few minutes you¡¯ll have a professionally written letter that you can send to prospects.

EXCLUSIVE BONUS #3: Also, one of the tips I tell you about in Do-It-Yourself Mortgage Marketing Made Easy is how writing articles builds credibility with prospects and can increase website traffic. I¡¯ll give you four websites ¨C with high search engine ranking ¨C where you can post your articles (and link back to your website) absolutely free.

EXCLUSIVE BONUS #4 (BRAND NEW): And, finally, you¡¯ll discover an inexpensive way to instantly increase your credibility, calm your prospects¡¯ fears, and attract more clients in my latest report, How to Build Your Prospects¡¯ Trust Without Saying a Word (a $19 value). This report also includes 6 simple steps for getting your free business blog online in 5 minutes or less.

Imagine the exposure you¡¯ll receive from just these four bonuses that arrive the moment you order Do-It-Yourself Mortgage Marketing Made Easy for only $29.

Your 100% Satisfaction is Guaranteed!
At the beginning of this letter, I told you these tips could cause your profits to explode within the next 30 days. What¡¯s more, I¡¯m so confident that you will see results using the sure-fire tips found in Do-It-Yourself Mortgage Marketing Made Easy that your satisfaction is assured through my no-risk, no-questions-asked, 100% guarantee.

If for any reason you aren¡¯t absolutely satisfied with your purchase, just let me know at anytime within 8 full weeks and I¡¯ll refund 100% of your money ¨C no questions asked!

What I¡¯m saying is don¡¯t decide now if this e-book is right for you. Look over the information and test some of the tips for a full 8 weeks ¡­ risk-free. Then, if you¡¯re not happy with the results, just send me an e-mail for a complete refund.

You have nothing to lose!

Regardless of what time it is at this minute ¡­ 10:17 a.m. ¡­ 1:13 p.m. ¡­ or even 3:45 a.m. ... you can have Do-It-Yourself Mortgage Marketing Made Easy in seconds when you order right now.

Best regards,

Tom Trush
Content Specialist
www.tomtrush.com

Click here to purchase now (Only $29.00)!

Upon order complet